Where this started

I didn’t plan any of this. It just unfolded.

My first job was at 17, bagging and cashiering at Sprouts. From there I somehow made my way into administration, found I was actually good at organizing other people’s chaos, and quietly built that into a career across a few different fields. I didn’t have a master plan. I had a knack for the work, and I kept getting offered more of it.

In 2021 I took on my first VA client on the side. By 2023 I’d quit my day job and gone full-time. From VA to online business manager. Then I started building my own team and managing operations across multiple clients at once.

What I didn’t know going into entrepreneurship: it’s a job in itself. You’re not just working with clients. You’re your own business, your own marketing, your own bookkeeping, your own everything. Nobody told me that. I figured it out the hard way.

The other thing I kept seeing across years of client work: there’s a real gap between VAs who show up consistently and the rare ones who become true strategic partners. Not because the second group is smarter. Because they’ve been trained on the foundational skills the first group never got: communication, prioritization, problem solving.

My passion is walking alongside VAs through that uplevel. Helping them grow in their work, their identity, the way they show up. Helping them produce solid work that becomes second nature. We all have gaps. Mine, yours, everyone’s. Bridging them and still producing excellent work, that’s the whole job. I love it.

I’ve trained VAs from the ground up before. One of my earliest hires came to me with no formal experience and a lot of self-doubt. What she had was years of being a mother, which it turns out maps directly onto operations work: anticipating needs, juggling priorities, holding the standard, no loose ends. Today she’s still on my team, two years in. The skills weren’t missing. She just hadn’t been shown the framework. That’s the work.

Off the clock

When I’m not working.

• 🌞 San Diego Born and raised. Not leaving.

• 💍 Married 2019 Snuck in pre-pandemic.

• 🐶 Two small dogs A Maltipoo and a schnoodle. They run the house.

• 🏡 Homebody A true homebody no one understands.

I’m a San Diego native, born and raised, never had the urge to leave and probably never will. I got married in 2019, narrowly avoiding pandemic-wedding territory. We share our home with two small dogs, something my husband never saw coming, and they are adorable free-loaders.

Here’s a fact most people get wrong about me: I’m a homebody. My husband loves to travel. I’d happily stay home every time. Vacation, for me, can absolutely look like two weeks at home with the dogs at my feet, and I’d be 100% content. We’ve learned to balance it.

I’m also a woman of faith. The growth, the pivots, the courage it took to leave a stable job and build this, the lessons that came out of every season, I credit God with all of it. I share that here because it’s part of who I am, not a footnote.